Orders are up, but more of them are arriving through channels that keep a large share of the sale. Bringing those customers direct moves the score to Strong.
−2 points vs last monthBuilt all at once, this homepage is a large project. Built one report at a time, it isn't. Each focus point above is its own report, and Order Profit by Channel is the first.
What a florist actually keeps from each order after flowers and labor, delivery and the fees each channel charges. Tap a channel to see why it earns what it does.
| Channel | Orders | Avg. order | Kept per order | Profit |
|---|
Order Profit by Channel uses data Floranext already holds: each order's source, total, delivery and the florist's cost settings for flowers and labor. Channel fee rates are set per shop. The figures here are sample data with illustrative fee rates. It's delivered as a working, standalone report with its source code, for your team to connect to your data and adapt to your app. The calculations and the styling are kept separate to make that easier.